Cloud Bursting

Cloud bursting is greatly misunderstood.

It's not about responding to unexpected events. Far from it. It's about planning for what you know is around the corner.

Acquiring and provisioning new compute capacity takes time. That's just the way it is. That's why the real opportunity involves foreseeable events. That means:

• Retailers planning for Christmas, advertising and promotional campaigns
• Media companies preparing for the spiky events that drive traffic
• Sport organisers looking at when the Olympics start
• Tax authorities gearing up for peaks from VAT and Self Assessment tax returns
• Universities and colleges waiting for exam results to be published
• Travel agents preparing for when the bulk of holiday bookings are made
• Ticket companies understanding the events that will sell out fast

If you work for a business with a similar story then it's time to learn more about cloud bursting. And you've come to the right place to do it.

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